Fireberry, formerly Powerlink, is a well-known Israeli CRM. AssistantLabs is a personal assistant for your business with a CRM that fills itself from conversations, because the assistant answers customers itself.
Leave your name and phone, and we’ll message you on WhatsApp to pick a time. One hour, and you leave with an assistant answering your customers.
| Compared | AssistantLabs | Fireberry |
|---|---|---|
| Price | CRM from ₪129 ($39) a month for the whole business, 14-day free trial | ₪120, ₪150 or ₪200 per user a month, before VAT, 3-user minimumSource |
| Setup | We set it up with you in a free integration meeting | You do it, or paid implementation servicesSource |
| Answers customers itself | Yes: answers customers, books appointments and updates the CRM | Their AI agents work for your team, on separately priced creditsSource |
| Channels | WhatsApp, Instagram, Messenger, website chat, phone, email and Slack | WhatsApp connectionSource |
| Run it from Claude, ChatGPT, Gemini and Grok | Yes: an official Claude plugin, a ChatGPT connector on Business accounts, and connections to Gemini and Grok | Not on their websiteSource |
| What else is inside | CRM, booking, sales journeys, helpdesk, marketing, finance and tasks | CRM with automationsSource |
| Hebrew | Yes, in the app and in replies to customers | YesSource |
Fireberry figures from their pricing and AI pages, October 2026.
One assistant, with the same knowledge of your business, answers on WhatsApp, Instagram, Messenger, your website chat, the phone, email and Slack. Every conversation lands in one inbox, and every customer lands in the CRM.
WhatsApp
Instagram
Messenger
Website chat
Phone
Email
SlackAn enquiry about a flat came in on WhatsApp at 8pm. The assistant answered from the listing, asked about budget and rooms, booked a viewing and opened a customer card with every detail. When Avi opened his laptop in the morning, it was all waiting for him.
AssistantLabs connects to Claude, ChatGPT, Gemini and Grok. Write to it like a personal assistant, and it does the work in your system.
You get the list with amounts, right inside your Claude, ChatGPT, Gemini or Grok chat.
The assistant updates at once. No settings screens.
The reminders go out on WhatsApp, and you see who read and who replied.
Claude
ChatGPT
Gemini
GrokThe assistant replies itself, and what was said lands on the customer card.
CRM from ₪129 ($39) a month for the whole business. No user minimum.
WhatsApp, Instagram, Messenger, your website, the phone and email, in one inbox.
“Which of this week’s leads hasn’t booked a viewing?” — answered in the chat.
The assistant books in your calendar and sends reminders.
We import your contacts and build the system in a free integration meeting.
In the integration meeting we build the assistant together, on your number and your information.
14-day free trial with every module open, no credit card. In a one-hour integration meeting we set it all up with you.
An hour on Google Meet, free. Tell us about the business and what you need.
One of our AI experts connects WhatsApp and your other channels and builds the assistant from your business information.
The assistant starts answering, and you see every conversation, booking and customer in one place.
Fireberry is a good CRM for teams who enter the data themselves. If you want the CRM to also answer customers, book meetings and fill itself from conversations, AssistantLabs does that, priced for the whole business rather than per user.
Yes. Export to a spreadsheet and upload it, or we do it with you in the integration meeting, and every card comes in with its fields.
Yes. We connect your existing number through the official WhatsApp Business API, and customers keep writing to the same number.
It hands you the conversation with a short summary. When you reply yourself, it steps aside.
A free one-hour integration meeting: you leave with an assistant answering on WhatsApp, and a 14-day trial with no credit card.
14-day free trial · Integration meeting at no cost
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