Deploy your AI agent on WhatsApp, Instagram, Messenger, and your website. Customers reach you where they already are — your agent handles it all.
Set up once, deploy everywhere. Same agent across all channels.
Connect via the official Meta WhatsApp Business API. Secure, compliant, and reliable messaging for your customers.
Respond to Instagram Direct Messages automatically. Capture leads, answer questions, and sell products.
Full Messenger integration for your Facebook page. Automate conversations and drive engagement.
Add a chat widget to any website. Your AI agent greets visitors, answers questions, and captures leads in real time.
WhatsApp is the world's most popular messaging app. Here's how business messaging works on the platform.
WhatsApp messages fall into four categories: Marketing (promotions, abandoned carts), Utility (order confirmations, shipping updates), Authentication (OTPs, verification codes), and Service (free replies within the 24-hour window).
Meta charges per message based on category and destination country. Marketing messages cost roughly $0.025–$0.14, Utility $0.004–$0.05, and Service messages are free. Rates vary by country.
When a customer messages you, a 24-hour timer starts. All your replies during that window — including utility templates — are free. Each new customer message resets the timer.
When a customer clicks your Facebook or Instagram ad that opens WhatsApp, a 72-hour free entry point window starts. All messages (marketing, utility, authentication) are free during this period.
Meta offers automatic tiered discounts for utility and authentication messages at higher volumes — up to 25% off at 10M+ messages per month.
You need a Meta Business Suite account, a verified business (legal documentation), and a BSP (Business Solution Provider) like AssistantLabs for API access, UI, and agent management.
Each business owns its own WhatsApp Business Account (WABA). You cannot share a phone number between the regular WhatsApp app and the Business API at the same time.
All conversations from all channels in one place. Never miss a message, never switch between apps.
Set up your first channel in under 5 minutes. All channels included in every plan.
No. One agent works across all channels. Train it once and deploy everywhere.
Yes. We use the official Meta WhatsApp Business API — the same API used by large enterprises. Your messages are end-to-end secure and fully compliant.
Yes. You can connect your existing business number. Note that a number can only be active on either the regular WhatsApp app or the Business API at any given time — not both simultaneously.
Meta charges per message based on category and destination country. Marketing messages range from ~$0.025 to $0.14, Utility from ~$0.004 to $0.05, and Service messages (replies within 24 hours) are free.
When a customer messages you, a 24-hour timer starts. All your replies during that window are free. Each new incoming message resets the timer, so active conversations stay free.
Marketing messages are promotional — offers, announcements, abandoned-cart reminders. Utility messages are transactional — order confirmations, shipping updates, appointment reminders. Marketing costs more.
Yes. When a customer clicks your Facebook or Instagram ad that opens WhatsApp, a 72-hour free entry point window starts. All messages during this period are free regardless of category.
You need a Meta Business Suite account, a verified business (legal documentation for Meta's verification process), and a BSP (Business Solution Provider) like AssistantLabs for API access and management.
No. WhatsApp messaging costs are included in your plan. You only pay Meta's per-message fees, which are passed through at cost with no markup.
Copy a single code snippet and paste it into your website. Works with any platform — WordPress, Wix, Shopify, custom HTML, and more.
Yes. The unified inbox ties all conversations to the same contact, regardless of which channel they use. Your agent sees the full history.
Meta offers automatic tiered discounts for utility and authentication messages at higher volumes. Discounts scale up to 25% off at 10M+ messages per month.