GuideBeginner

Set up tags

Your agent tags conversations and contacts on its own — complaints, leads, big orders — so the important ones are easy to find and act on, and your automations know what to fire on.

AAssistantLabs Team
Academy
4 min read Updated Jul 2026

Why tags

Tags let your agent label conversations and contacts on its own — flagging a complaint, a hot lead, a big order. Instead of scrolling an endless inbox, the ones that matter are marked, so they're easy to find, filter, and follow up on.

Tags do more than organize. Beyond filtering your inbox to just the complaints, they power automations across the product — notifications (“ping me when a chat is tagged Complaint”), follow-ups, and more. Set them up once; a lot leans on them.

Set up a tag rule

A tag rule is simple: describe a situation in plain words, and the agent applies the tags you pick whenever it spots that situation in a chat. Two ways to build it — pick whichever feels easier.

The fastest way is to just say it. Open Logos and describe the rule — it sets it up for you.

Open "Logos" from the top navigation.

Prefer to set it by hand? Build the rule under Tags.

Click "Build" at the top.
"Tags" is in the side menu, under "Automations."
A name, the trigger to watch for, and the tags to apply.

Either way, the agent reads the intent across the whole conversation — no keyword lists to maintain. Here, any chat where a customer is unhappy about an order gets tagged Complaint and Order.

By hand too: You can always tag any conversation manually from the inbox. Rules just save you from remembering — and catch the ones you'd miss.

Which tags to start with

A handful covers most shops. Start with these:

  • Complaint — an unhappy customer, so you can step in fast
  • Lead — interested but hasn't bought yet
  • Order — a question about an existing order
  • VIP — a repeat or high-value customer
Rule of thumb: keep it to a handful. A tag you never filter or notify on is just noise — add more once you see what actually comes up.
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