Free to start. Fair when you grow.

Only conversations the agent handles entirely on its own, within a 24-hour window. If you or your team reply within 48 hours, it doesn't count — no matter how many messages were exchanged.

Yes — no credit card needed. You get 20 automated conversations a month with every feature and channel open.

Nothing breaks — the agent simply pauses automated replies once you hit the monthly limit, and you can still reply yourself. Upgrade to Paid anytime to keep it running.

No. All channels, all integrations, and your whole team are included on both plans. You only ever pay for automated conversations.

No. Zero setup fees on any plan.

Yes. There's no annual lock-in — the Paid plan is month to month, so you can change plans or drop back to Free whenever you like.

All major credit cards. Payments are processed securely.

Meta charges per message. Rates depend on category and destination country. Representative ranges: Marketing ~$0.025–$0.14, Utility ~$0.004–$0.05, Authentication ~$0.004–$0.05. Service messages (non-template replies inside an open CS window) are free. Rates vary by country and can change up to 4 times a year.

When a customer messages you first, a 24-hour customer service (CS) window opens. All non-template replies inside that window are free. Utility templates sent inside the window are also free. Outside the window, you need a template message, which Meta charges for.

Yes. When a user starts a conversation via a Click-to-WhatsApp ad, a 72-hour Free Entry Point (FEP) window opens. Any message you send during that window — including templates — is free.

No. Utility templates sent inside an open customer service window are free. They are only charged when sent proactively outside a window to re-engage or reach out to a customer.

Yes. Meta offers tiered pricing for utility and authentication messages. Higher monthly volume unlocks lower per-message rates. Tiers reset monthly and are tracked per country and category.

Meta can change rates up to 4 times a year — on January 1, April 1, July 1, and October 1 — with advance notice. The next scheduled change is April 1, 2026.

No. We pass Meta's WhatsApp messaging fees through at cost with no markup.

A template message is a pre-approved message format used to start or re-open a conversation. Templates must be submitted to Meta for approval before use. They are how businesses reach out to customers first — or continue a conversation after the 24-hour window closes.

Marketing templates are promotional — offers, announcements, campaigns. They cost more because Meta restricts how often businesses can send them. Utility templates are transactional — order confirmations, appointment reminders, shipping updates. They cost less and have fewer restrictions.

To prevent spam. Without a cost attached to outgoing messages, businesses could blast unlimited promotions to every phone number. The fee — combined with template pre-approval — is Meta's way of keeping WhatsApp a high-trust channel where people actually want to receive messages.