NewAssistant Labs for Claude

Run your whole business from Claude

Ask what is going on in your business — and let Claude handle what it can. What came in this week, who is still waiting, where the agent got it wrong: it reads your real conversations, fixes the agent while you talk to it, and brings you only what needs a decision.

Connects in about two minutes
Sign in — no API key to paste Works in claude.ai, Desktop, mobile and Claude Code Nothing is sent to a customer without your yes
Claude Assistant Labs
Which customers are still waiting for an answer?
Usedlist_conversations

Four customers are still waiting for a reply. The longest has been waiting 19 hours:

Yael — asked whether you deliver to Eilat. The agent never answered.

Dana — asked for a quote on 40 units.

We do deliver to Eilat. Update the agent.
Usedpatch_agent_module
Told the agent you do deliver to Eilat. Want to see how it answers now?
Built on the Model Context Protocol
claude.aiClaude DesktopClaude mobileClaude Code

What actually changes

You stop chasing the work

Not a chatbot with tools bolted on. The difference is who does the work and who makes the call.

Today
  • You read every message to find the ones that actually need you
  • You remember which customer is still waiting
  • You write the same reply for the fifth time this week
  • You notice the lead went cold a fortnight too late
  • Nothing happens while you are with a customer, driving, or asleep
With Claude connected
  • It reads everything and shows you what actually needs you
  • It knows who is still waiting for a reply — and surfaces it in time
  • When a reply is needed, it has already drafted one in your voice
  • A lead that goes quiet drops into a follow-up instead of slipping away
  • It works overnight and hands you the decisions in the morning

One connection

Your whole operation, in one chat

One connection to Claude, and every Assistant Labs tool is available through it. You choose which parts to switch on when you sign in, and you can add the rest later without connecting anything again.

Connection addresshttps://mcp.assistantlabs.io/mcp

Agents

The conversations, the customers and the settings behind the agent

Every conversation your agent has had, the contacts behind them, and the settings that decide how it answers.

  • Read, search and summarise real conversations
  • Edit the agent — FAQs, catalog, hours, tone
  • Contacts, labels and segments
  • Send WhatsApp templates and replies

Sales

Journeys, audiences and outbound

Automatic follow-ups for abandoned carts, orders and customers who never came back — and how they are performing.

  • Review and edit journeys
  • Check who is enrolled and who converted
  • Manage message templates

Helpdesk

The conversations that need a person

Every conversation an agent could not close, as a ticket somebody owns — who is waiting, what they asked for, and what has to happen next.

  • See what is still open and where it is stuck
  • Read the notes your team left on a ticket
  • Resolve, reopen or escalate one

Marketing

Posts, channels and the strategy behind them

The plan for what you say publicly, the posts that came out of it, and how they actually performed.

  • Draft posts in line with your strategy
  • Read how last month performed
  • Publishing stays a separate, deliberate yes

CRM

Everything you know about your customers and companies

Your customers and companies with their whole history — in the fields your business actually uses.

  • Look up a company and everything that happened with it
  • Add and enrich records as you talk
  • Ask what changed since last month

Booking

Services, hours and the diary

What you offer, when you are open, and every appointment on the books — the same diary your customers book into.

  • Ask what tomorrow looks like
  • Book, move or cancel an appointment
  • Change services and opening hours

Task board

Everything you promised would happen — in one place

What is open, what is blocked, and what someone promised a customer — kept in one place instead of in your head.

  • Open, update and close tasks
  • Ask what is still outstanding
  • Turn a conversation into a task

The connection is a read of your live account — nothing is copied, exported or stored on Claude’s side.

What happened in the business

It reads the conversations themselves, word for word

Claude reads the transcripts your customers actually sent: the questions, the follow-ups, and the moments the agent lost them. Ask in plain language and it finds the pattern across hundreds of chats.

  • Search by what was said, not by keyword tags
  • Volumes, busiest hours, repeat questions
  • Full transcripts, including Hebrew
  • Long answers are capped and always say when they are partial
What Claude uses
  • list_conversations
  • search_conversations
  • conversation_stats
  • get_conversation

It can act, not just report

Found a bad answer? Fix it in the same chat

Finding a bad answer and fixing it are usually two different tools and two different days. Here they are one sentence. Claude edits the agent’s knowledge, and you can have it rehearse the new answer before anything goes live.

  • Edit FAQs, catalog, hours, links and tone
  • Add instructions in your own words
  • Re-scan your website when something changes
  • Simulate a conversation before you save
What Claude uses
  • patch_agent_module
  • set_extra_instructions
  • scan_website
  • simulate_conversation

It reaches your customers

Found the right customers? You can reach them from here too

The same conversation that surfaces a segment can write to it. Claude pulls the contacts, drafts the message in your voice, and sends it through the channels you have already connected.

  • Contacts, labels and saved segments
  • Create and send WhatsApp templates
  • Reply into a live conversation
  • Every send obeys the permissions you approved
What Claude uses
  • list_contacts
  • list_segments
  • create_whatsapp_template
  • send_whatsapp_template

Things to ask it

No hunting through reports. Just ask.

You write to Claude the way you would write to a person. It already knows where to look in your account.

Understand the week

How many conversations came in this week, and what did people ask about most?

Show me every chat where someone asked about delivery and didn’t get a straight answer.

Which customers are still waiting for a reply?

What are people complaining about lately?

Fix the agent

The agent keeps saying we’re open on Saturday. We’re not — fix it.

Add a returns policy to the FAQ, in Hebrew.

Re-scan our website; we changed our prices.

Before you save that — show me how the agent would answer.

Reach customers

Who bought from us twice but hasn’t been back in three months?

Draft a WhatsApp update for everyone labelled VIP.

Reply to Dana and tell her the quote is on the way.

And shortcuts for the things that come up every day

Everything works by just asking. These are for the things you will want most days.

  • /alStart here. It works out where you are and takes you one step forward.
  • /al-briefWhat is happening right now — who is waiting, what is at risk, today’s three things.
  • /al-needs-meEverything waiting on your decision, one at a time, ready to approve.
  • /al-waitingEvery customer who has not been answered — with the replies already drafted.
  • /leadsWho to chase, warmest first, with what to say to each.
  • /moneyWhat is owed, what is at risk, what is coming in.
  • /agent-reviewWhere your AI answered badly this week — and the fix.
  • /autopilotA full unattended pass: reviews everything, prepares everything, sends nothing without approval.

What happens alone, and what does not

Three tiers of action

You always know what happens on its own and what waits for your yes.

It just does it

Reading, thinking, preparing

Everything reversible that nobody outside the business ever sees.

  • Reads and analyses every conversation
  • Drafts replies, reports and campaigns
  • Keeps your customer records straight
  • Files what needs doing, so nothing is lost
It does it, then tells you

Small fixes you could undo in a minute

It acts, keeps the receipt, and mentions it once.

  • Corrects a stale price your agent was quoting
  • Fixes a customer’s phone number
  • Re-files a task, adds a label
It stops and asks

Anything a person or a shekel touches

Every time. An approval yesterday is not an approval today.

  • Every message that reaches a customer
  • Every charge, refund, discount or price change
  • Anything that cannot be undone
  • Anything that changes what someone is charged

It will never send a message because nobody was around to say no. If you did not answer, that is not approval — the decision keeps waiting for you, with the finished text attached.

When you are not at a screen

When it needs a decision, it comes to you on WhatsApp

From your own business number — the one your customers already message and you already have saved. Not a new number you do not recognise.

  1. 1

    It does not bring you a task. It brings you a decision.

    Not "shall I draft something for Dana?" — the exact message she would receive, word for word, so there is nothing left to do but decide.

  2. 2

    You tap, or you type

    Approve, No, or just write back — "yes", "not yet", "send it". It understands Hebrew and English, and it never reads a "don’t" as a yes.

  3. 3

    It happens, then it tells you what happened

    Not "approved" — the actual outcome. If a send failed you hear that instead, because being told it went out when it did not is the one thing this design exists to prevent.

This thread is completely separate from your customer conversations. Your agent never sees it, and you never end up filed as a lead in your own customer list.

It learns your business

It sounds like you, because it read how you write

To work like part of the business, Claude has to know how you work: how your business talks, what its rules are, and who is responsible for what.

Your voice, from your real replies

Not "friendly and professional" — actual sentences your people sent to actual customers. Drafts come back sounding like the business.

Your rules, in your words

Tell it once that you do not deliver on Saturdays and it lands in the right place with the date, and fixes your agent if that was wrong too.

Who does what

If Dana handles invoices and decides refunds up to ₪500, a ₪380 refund is Dana’s call and never reaches you at all.

Kept with your account rather than on one computer — so it still knows you from a new laptop, and when it works overnight with nobody there.

Security

It only ever gets what you hand it

A connector is a door into your business, so it is built to be narrow, inspectable and easy to shut.

You approve each permission

The consent screen lists exactly what Claude is asking for — reading conversations, editing the agent, sending messages. Untick anything you would rather keep to yourself.

Read-only stays read-only

Tools are built from the permissions you actually granted. A read-only connection is never even shown a tool that could change or send something.

The connection keeps no copy of your data

It holds no copy and no credentials of its own. Every question becomes one live request to your account, answered and forgotten.

Sign in — don’t paste a secret

You connect with your Assistant Labs account, so no key ever lands in a URL, a screenshot or a chat log. Access belongs to that one connection, and you can revoke it at any moment.

One org, one agent

A connection reaches only the organization you signed in to, and only the agents inside it. If you run several, you pick which one it may see.

Revoke in one click

Disconnect it in Claude, or cut it off from your Assistant Labs settings. Access stops immediately — there is nothing left behind to clean up.

And the things it never does

Your permissions are enforced by the server, not asked of the model — a connection that cannot send is never handed a tool that sends.

  • Sends, spends or deletes without a specific yes
  • Stores a password, an API key or a card number
  • Acts on instructions it read in a customer’s message
  • Approves its own actions
  • Quietly stops doing something that was working
  • Tells you it is done instead of telling you the customer got their answer

Setup

One way in. About two minutes.

Install the plugin, type one command, and follow the three steps it gives you. There is nothing to set up on our side first — no account, no agent, no organization. The connect screen builds the workspace as you go.

Install and connect

No developer, no key to generate, nothing to build before you start. If you can paste a web address, you can do this.

  1. 1

    Point Claude at our plugins

    In Claude: Customize → Plugins → Add → Add marketplace → Add from a repository, then paste this. This is what tells Claude the plugin exists — without it, searching for it finds nothing.

    https://github.com/Assistant-Labs/claude-plugin
  2. 2

    Install it

    Open Browse, find Assistant Labs, and click Add. In a terminal it is one command instead.

    claude plugin install assistantlabs@assistantlabs
  3. 3

    Type one command

    Start a new chat and type this. It works out where you are — brand new, half set up, or running for months — and asks only for what is missing.

    /al-setup
  4. 4

    Add the connection it hands you

    It gives you a link and three steps: open claude.ai/customize/connectors, choose Add custom connector, and paste this address. Installing a plugin never asks you to sign in — this is where that happens, and it throws everyone.

    https://mcp.assistantlabs.io/mcp
  5. 5

    Name your business and tick what it runs

    Our connect screen opens. Name the workspace, choose which apps Claude may reach, then the exact permissions. Nothing that can message a customer is ever ticked for you. Then say “done” in the chat.

Several steps are optional — say no and setup is still finished

  • The number it reaches you on
  • The WhatsApp templates that carry approvals
  • Who else works with you, and what they decide
  • A scheduled morning brief
Works everywhere Claude does
claude.ai in the browser The Claude desktop app Claude on your phone Claude Code in the terminal

Questions

The things people ask first

Still unsure about something? Message us and we’ll answer properly.

Ask us on WhatsApp
Do I need a paid Claude plan?
Custom connectors are available on Claude’s paid plans. On the Assistant Labs side there is nothing extra to buy — connecting is included with your account.
Is this a plugin I have to install?
Yes, and it takes a minute. You add it from Claude’s own Customize screen, and it brings both the operator and the connection to every app. Nothing is downloaded and nothing runs on your computer — the plugin lives in your Claude account.
I installed the plugin, but Connectors is empty and it never asked me to sign in
Both are correct. Installing only copies files onto your Claude account — it does not touch your Assistant Labs account, so there is nothing for that list to show. The sign-in comes the first time the operator actually reaches for your data: open a new chat, type /al-setup, and it hands you a link and three steps.
Can Claude change things without asking me?
It can only do what you approved when you connected, and Claude shows you each action before it runs. If you connect with read-only permissions, it cannot change or send anything at all.
Does it work in Hebrew?
Yes. Your conversations are read as they were written, and you can ask your questions and get your answers in Hebrew.
What if I have more than one agent?
You choose which one the connection may reach when you approve it. If you leave several available, you can just tell Claude which agent you mean.
Can I use ChatGPT instead?
Yes — the same connectors work with ChatGPT and Codex. The Academy has a guide for that too.
What does the plugin add beyond asking questions?
Asking about your business works the moment you are connected. Beyond that, the plugin makes Claude run the day: it knows how you talk, what you have decided and what it may do alone, and it reaches you on your phone when it needs a decision. That works everywhere Claude does.
Will it message my customers without me?
No. Every message that reaches a customer stops for a specific yes, every time — and that is enforced outside the AI, not just written in its instructions. When you are away it does everything up to the send, then waits, with the finished text ready.
What if I am not at my computer?
It messages you on WhatsApp, from your own business number, with Approve and No buttons. Tapping Approve performs the action — it is not a note asking you to do something later.
What if I do not use WhatsApp?
Everything still works. Decisions wait for you on your board instead of on your phone, and the whole notification step is optional — skip it and setup is still complete.
How much does it cost?
Connecting is included with your account, and the plugin is free. Both run on your Assistant Labs workspace, which is free to start.

Your business already answers questions all day. Now you can ask it some.

Connect Assistant Labs to Claude, find out what your customers have been asking while you were busy — and let it start handing you the decisions instead of the work.

Start free Free to start · No card · Nothing sends without your yes