The Changelog

What's New

Updates and improvements shipped to AssistantLabs — fresh from the team, every week.

2026
Today
95
CRMContactsSegmentsLeadsShopifyAI AssistantOnboardingGrowthGuides
CRM
New Feature

CRM, Sales Prospecting, and Academy Launch

The CRM now has a full standalone app with real Contacts, Companies, Customers, and Segments — complete with AI-designed record layouts, a built-in agent dock, and a currency-aware company profile. Sales gets a B2B prospecting pipeline with ICP analysis, lookalike discovery, CSV import, and Shopify order history on the contact timeline. A new AL Academy section on the website brings guides, playbooks, and product pages for every major product.

  • AI designs your contact and company record layouts — themed cards, key metrics tiles, and identity headers — and you can review and adjust them in the canvas before publishing.
  • The B2B prospecting pipeline finds your ideal customers, discovers lookalikes, enriches them with reach channels from multiple directories, and pushes qualified prospects directly into your CRM.
  • Contacts are now browsable by segment, Shopify orders appear on the shared contact timeline, and the CRM agent has real tools to manage your data model.
  • The AL Academy is live on the website with per-week playbooks, industry guides, and product marketing pages for CRM, Helpdesk, Marketing, Sales, and more.
2026
6 days ago
94
OnboardingAI Assistant
Agents
Interface

Skip Onboarding When Building with Logos

When setting up an AI assistant with Logos, you can now skip the onboarding flow and jump straight into building. No more stepping through setup screens you don't need.

  • Skip the guided onboarding and go directly to your assistant configuration
  • Saves time when you already know what you're building
2026
1 week ago
93
FacebookInstagramAI Assistant
Marketing
Private BetaRequest access
New Feature

Launch Meta Ads Directly from AI Marketing

You can now connect your Meta account and launch Facebook and Instagram ad campaigns without leaving AI Marketing. Targeting options, brand kit integration, and a live campaign preview are all built into the flow, so your strategy turns into a running ad in minutes.

  • Connect your Meta account and launch Facebook or Instagram ads straight from your marketing strategy
  • Set audience targeting — demographics, interests, and placements — inside the campaign builder
  • Your brand kit (colors, fonts, logos) is automatically applied to every ad you create
  • Multiple strategy instances let you run and compare parallel campaigns side by side
2026
1 week ago
92
WhatsAppTemplatesAI Assistant
Agents
New Feature

Request Access and Approve WhatsApp Templates

Agents can now submit access requests directly from the platform, and approvals flow through without leaving your workspace. WhatsApp template tools also get updated logo support so your brand looks right across every message.

  • Submit and approve agent access requests from within your workspace
  • WhatsApp template tools now display updated logos correctly
2026
1 week ago
91
Google SheetsCatalogAI Assistant
Agents
Integration

Connect Your e-shop Store to Your Assistant

You can now link an e-shop store so your assistant works straight from your real product catalog. Your products stay up to date on their own, and your assistant can answer customers' order-status questions right in the chat.

  • Connect an eShop store and bring your full product catalog into your assistant.
  • Keep the catalog fresh with a weekly automatic sync to a connected Google Sheet — or refresh it yourself any time.
  • Show several photos per product, not just one.
  • Let your assistant tell customers exactly where their order stands, without leaving the conversation.
2026
1 week ago
90
WhatsAppAI AssistantTemplatesChannels
Agents
New Feature

New Platform Design and Developer Center

The AssistantLabs platform has a completely refreshed look and feel, with a redesigned interface that makes building and managing your AI assistant more intuitive. A new Developer Center is now available, letting you request access to extended capabilities — including sending WhatsApp message templates directly from your assistant.

  • Redesigned platform interface across the full agent-building experience
  • New Developer Center with access-request gating for advanced features
  • Send WhatsApp message templates directly from your assistant workflows
  • Expanded capabilities for connecting your assistant to external tools and services
2026
4 weeks ago
89
Scripted FlowsCatalogAI Assistant
Sales
Private BetaRequest access
New Feature

Sales Flows Now Support Conditions, Offers, and AI Advisors

Your Sales Journey Builder flows can now branch based on conditions, so each customer follows a path that fits their situation. New offer steps and cart steps let you present deals and guide buyers straight to checkout, while AI advisors can step in at any point to answer questions naturally.

  • Condition steps branch your flow based on customer responses or data, so the right message reaches the right person.
  • Offer steps let you present a targeted deal at exactly the right moment in the journey.
  • Cart steps move ready buyers directly toward checkout without leaving the conversation.
  • AI advisors can be placed anywhere in the flow to handle open-ended questions on the spot.
2026
1 month ago
88
Scripted FlowsWhatsApp
Sales
Private BetaRequest access
New Feature

Journey Builder Gets Smarter Flow Controls

The Sales Journey Builder has a refreshed experience with clearer flow controls and a 24-hour messaging window to keep your conversations timely and compliant. You can now simulate a journey before going live, so you can catch issues in a test run instead of in front of real customers.

  • Redesigned Journey Builder interface makes building and editing sales flows more intuitive
  • 24-hour messaging window keeps your outreach within allowed timing rules automatically
  • Test simulation lets you walk through a full journey before activating it for customers
  • Production hotfixes ensure live journeys run without interruption
2026
1 month ago
87
ShopifyAI AssistantScripted Flows
Sales
Private BetaRequest access
Integration

Shopify Now Connects Across Your Whole Account

You can now install the Shopify integration once and share it across your agent and sales flows — no duplicate setup required. When a customer who is logged in to your Shopify store starts a conversation, they are recognized automatically, so your team sees their identity right away.

  • Install Shopify once and connect it to both your AI agent and sales flows from a single place.
  • Logged-in Shopify customers are recognized the moment they start a chat — no manual lookup needed.
  • Reduces setup friction for stores that use multiple AssistantLabs products together.
2026
1 month ago
86
WhatsAppConversationsAI Assistant
Agents
Fix

WhatsApp Reactions Handled Gracefully Now

When a customer reacts to a message with an emoji on WhatsApp, your assistant no longer treats it as a new message and jumps in with a response. Emoji reactions are recorded in the conversation, so the full context is preserved without unwanted bot replies.

  • Emoji reactions on WhatsApp are saved to the conversation history
  • Your assistant stays quiet when a customer reacts — no more out-of-place bot replies
  • Conversations feel natural and uninterrupted when customers use reactions
2026
1 month ago
85
TemplatesCatalog
Sales
Private BetaRequest access
New Feature

Product Template Now Links Directly to Items

The product template now includes a dynamic URL button, so customers can tap straight through to the right product page every time. The template is also discovered correctly regardless of how templates are listed in your account.

  • Dynamic URL button in the product template takes customers to the exact product page
  • Template lookup now works correctly across all account configurations
  • Testing / Test users section moved to the bottom of the settings rail, keeping everyday settings front and center
2026
1 month ago
84
Scripted Flows
Sales
Private BetaRequest access
New Feature

Test Your Sales Journey With Real Users

You can now test your sales journey flows using your workspace's existing test users, keeping everything in one place. No more managing separate test accounts — run through the full experience exactly as your visitors will see it.

  • Journey testing now uses your workspace test users directly
  • Consistent test environment across all your flows
  • See the full visitor experience before going live
2026
1 month ago
83
Shopify
Sales
Private BetaRequest access
Integration

Connect Your Shopify Store in One Click

You can now link your Shopify store to AssistantLabs in a single step — no copying keys or manual setup. Your store is automatically bound to your workspace the moment you install.

  • One-click Shopify install from your workspace
  • Store is connected and ready without any manual configuration
  • Start automating Shopify-powered support right away
2026
1 month ago
82
WhatsAppChannelsTemplatesCatalogAI Assistant
Sales
Private BetaRequest access
New Feature

WhatsApp Sales Channel: Product Messages & Templates

You can now send product cards directly inside WhatsApp conversations — complete with an image and a call-to-action button — without needing a Meta catalog. A dedicated Sales settings area lets you configure your WhatsApp channel, set up product message templates, choose your workspace language, and control opening and closing text, all from one place.

  • Send product cards with images and CTA buttons to customers over WhatsApp, even without a catalog
  • A new Templates section lets you build, preview, and submit your product message template — the preview matches exactly what recipients will see
  • Auto-label rules let your agent tag incoming WhatsApp conversations automatically based on triggers you define
  • Sales settings now has a dedicated WhatsApp section with channel connection status, configuration, and a step-by-step connect flow
2026
1 month ago
81
CatalogTemplatesChannels
Sales
Private BetaRequest access
New Feature

Product Templates Now Ready in Hebrew and English

When you connect a new channel, your product catalog templates are provisioned automatically in both Hebrew and English — no manual setup needed. You can also send product messages outside the standard messaging window, so customers can browse and buy on their schedule.

  • Product templates are created in Hebrew and English the moment you connect
  • Send product catalog messages even when the conversation window has closed
  • New accounts get a fully configured starting point out of the box
2026
1 month ago
80
ShopifySegmentsFollow UpsBroadcasts
Sales
Private BetaRequest access
Integration

Shopify Customers Enroll in Segments Automatically

Contacts from your Shopify store now join the right segments the moment a relevant event happens — no manual steps needed. Whether a customer places an order, cancels, or hits any other store milestone, your segments stay up to date in real time.

  • Shopify customers are added to segments instantly when store events occur
  • Segment membership reflects live activity from your store, not a delayed snapshot
  • Automated enrollment means your follow-ups and broadcasts always reach the right audience
2026
1 month ago
79
Scripted FlowsTemplatesAI Assistant
Sales
Private BetaRequest access
New Feature

Journey Builder: Templates, Media, AI, and Testing

You can now build automated sales journeys visually — starting from ready-made templates or from scratch — with steps that send messages, media, and AI-generated responses. A built-in test runner lets you walk through the entire journey inside the app before it goes live.

  • Start journeys from pre-built templates or build your own from the ground up
  • Add media and AI-powered steps alongside standard messages
  • Run a full test of any journey directly inside the platform before publishing
2026
1 month ago
78
CRMContactsAI AssistantConversations
Agents
New Feature

Take Full Control of Auto-Response Timing

You can now choose exactly how auto-responses behave per contact: always on, on a timer, or permanently off. The live timer lets you see at a glance how long until the next auto-response fires, so you stay in control of every conversation.

  • Three clear modes: always active, timed delay, or permanently disabled — set per contact
  • Live countdown shows exactly when the next auto-response will send
  • Permanently disable auto-responses for contacts that need a fully manual touch
2026
1 month ago
77
AI AssistantOnboarding
Marketing
Private BetaRequest access
New Feature

Start Your Marketing Plan From a Quick Brief

Tell the AI Marketing agent a bit about your business and it builds out your marketing profile and a first plan to work from. You skip the blank-page setup and start with something real to refine.

  • Describe your business once and the agent drafts your marketing profile
  • It expands that into a starting plan you can shape
  • No empty forms — you begin from a real draft
2026
1 month ago
76
ShopifyScripted FlowsConversationsLeads
Sales
Private BetaRequest access
Integration

Shopify Connected to Your Sales Journey Builder

You can now connect your Shopify store directly inside the journey builder and hand off to a live agent — all within a single flow. Demo sessions now follow a clear lifecycle so prospects move from first touch to conversion without dropping off.

  • Link your Shopify store to sales journeys to surface products, orders, and context right where your team needs them
  • Add a live-agent handoff step anywhere in a journey so high-intent leads always reach a human at the right moment
  • Demo lifecycle management keeps every prospect on track — from booking through follow-up — with no manual chasing
  • Journey builder interactions are sharper and more direct, making it quicker to build and edit complex flows