A sale, a launch, an event reminder. A WhatsApp broadcast gets read almost straight away, but only if it arrives. Here is how broadcasts work in the app, how they work at business scale, and how AssistantLabs sends each audience its own message and answers everyone who replies.
The WhatsApp Business app has broadcast lists. You pick contacts, write one message, and each person receives it as a private chat from you without seeing who else got it. Anyone who replies, replies only to you. For a small business with a few dozen regulars, that is a good, simple tool.
It has limits, though. A broadcast only reaches people who have saved your number in their contacts, so part of the list never sees it and you cannot tell who. Each list has a cap on how many people it can hold, you build lists by hand on one phone, and there is no way to segment by what you know about your customers.
Businesses that send at scale move to Meta’s official WhatsApp Business API. There you send template messages that Meta has approved in advance, only to people who agreed to hear from you, and Meta bills each message that is delivered. You reach the whole audience, including people who never saved your number, and you see what happened to every message.
Send to your VIPs, to everyone who found you on Instagram, or to people who have not bought in two months. A dynamic audience updates itself as customer details change.
The customer’s name and details from their record go into the message. Each person gets a message written to them, not another bulk blast.
A reply to your broadcast lands in that customer’s existing conversation, and your personal assistant takes it from there: answers questions, sends a link, books the appointment.
Anyone who asked to stop receiving marketing is never in an audience. You do not have to clean lists by hand.
Write it once and send now, or schedule it for the hour your customers actually read.
How many people it went to, how many were sent, how many failed and when. The replies are waiting in the conversations, with the assistant’s answers.
An expert connects WhatsApp with you in one session. After that, each send takes a few minutes.
A dynamic audience by tag, channel, source or marketing consent, or a list you choose yourself. You see how many people match while you build it.
Choose an approved template, or write a new one and submit it to Meta. Add the customer’s name, an image and a button with a link.
Send now or schedule it. Replies land in the conversations, the assistant answers, and you see the results of the send.
An end-of-season sale to everyone who bought in the last year, with an image and a link. Anyone asking about a size gets an answer from the assistant in the chat.
A note to clients who have not visited in six months. Anyone who replies picks a free slot from your calendar in the same conversation.
An invitation to last event’s attendees, and a reminder the day before to everyone who signed up.
A holiday menu or a special night for your regulars, with a table booked straight from the reply.
Both are "WhatsApp broadcasts", but they are built for very different scales.
| Broadcast list in the app | AssistantLabs via the API | |
|---|---|---|
| Who receives it | Only people who saved your number | Everyone who agreed to hear from you |
| List size | Capped, meant for small lists | Audiences of any size, from your CRM |
| Segmenting | Pick contacts by hand | By tag, source, channel and consent |
| Replies | Someone answers each one | The assistant answers and carries on |
| Results | No report on the send | Sent, failed and replies for every send |
FAQ
A sale, a launch, an event reminder. A WhatsApp broadcast gets read almost straight away, but only if it arrives. Here is how broadcasts work in the app, how they work at business scale, and how AssistantLabs sends each audience its own message and answers everyone who replies.
Talk to us on WhatsAppConnect WhatsApp, pick an audience from your CRM, and let the assistant answer everyone who replies. Free to start.
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