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WhatsApp auto reply: how to set it up, and what to do when it’s not enough

In the WhatsApp Business app, an away message takes two minutes to set up. Here is how, step by step, and what to do next when customers start asking questions a fixed message cannot answer.

  • Step-by-step guide
  • The free option first
  • Official WhatsApp Business API
  • On your existing number

Two ways to auto reply on WhatsApp

The first is built into the free WhatsApp Business app: an away message sent when you are not available, a greeting message for new customers, and quick replies that save typing. It is exactly right for "Thanks for your message, we will get back to you tomorrow at 9."

But it is fixed text. Every customer gets the same sentence, whatever they asked. A customer asking "do you have this in a 40?" or "can I book tomorrow at ten?" gets "we will get back to you", and meanwhile messages a competitor who answered.

The second is an AI assistant connected to WhatsApp through Meta’s official API. It does not send a fixed message; it answers the actual question. It checks stock, books into your calendar, sends a payment link and hands over to a person when needed. This guide covers both, so you can decide what fits your business.

What the WhatsApp Business app can do, and where it stops

Away message

Sent automatically when a customer messages you at a time you choose: always, on a custom schedule, or outside the business hours in your profile.

Greeting message

Sent to a customer messaging you for the first time, or after 14 days without messages. A good place to introduce the business and say what people can ask for.

Quick replies

Saved answers with a shortcut. Type / in the chat and pick one. They save typing, but someone on your team still has to send them.

Fixed text for everyone

The auto reply knows what time it is, not what the customer asked. A question about price, stock or an order gets the same general sentence.

It cannot take action

An away message does not book, check an order or close a sale. It only says you will be back, and the work waits for you in the morning.

How to set up a WhatsApp Business auto reply, step by step

These steps are for the WhatsApp Business app. Menu names can differ slightly between Android and iPhone, and between versions.

  1. 1

    Open Business tools

    In the WhatsApp Business app, go to Settings and open Business tools. All the automatic messaging options live there.

  2. 2

    Turn on an away message

    Choose Away message, switch on sending and write your message. Pick when it goes out: always, on a custom schedule, or outside business hours. You can also choose who receives it. Save.

  3. 3

    Set a greeting message

    Back in Business tools, choose Greeting message. Write a few words about the business and what customers can ask for, choose recipients and save.

  4. 4

    Save quick replies

    In Quick replies, add the answers you type most often, such as your address, hours or returns policy, and give each one a shortcut.

When a customer asks a question: what an AI assistant does instead

"Do you have this in a 40?"

An away message says "we will get back to you". An AI assistant checks your Shopify or WooCommerce stock, sends a photo, the price and a link, and the customer buys in the same chat.

"Can I book tomorrow at ten?"

The assistant sees your availability in Google Calendar, offers a free slot, books it, sends a WhatsApp reminder and can take a deposit.

"Where is my order?"

The assistant finds the order by phone number and replies with its status. No handing it to the team and no waiting until morning.

"I want to talk to a person"

The conversation goes to a human with the full history, and the customer’s details are saved in the CRM. An expert sets the assistant up with you in one session, on your existing business number.

WhatsApp away message vs an AI assistant

An away message is a good place to start. Once most messages are questions, it is no longer enough.

Built-in auto replyAssistantLabs AI assistant
What the customer getsThe same fixed sentenceAn answer to their question
When it worksOn a scheduleAny hour, even when you are around
Bookings and ordersWait for youHandled in the chat
SellingThe customer waitsProduct, price and payment link at once
HandoverNoneWith the full conversation

FAQ

WhatsApp auto reply FAQ

In the WhatsApp Business app, an away message takes two minutes to set up. Here is how, step by step, and what to do next when customers start asking questions a fixed message cannot answer.

Talk to us on WhatsApp
How do I set an auto reply on WhatsApp?
In the WhatsApp Business app, go to Settings, then Business tools, then Away message. Switch it on, write the message, choose when it is sent and save. The personal WhatsApp app does not have this option.
How do I create an automatic reply in WhatsApp Business?
There are three built-in options under Business tools: away message, greeting message and quick replies. For replies that answer questions, book and sell, you connect an AI assistant through the WhatsApp Business API.
Is WhatsApp auto reply free?
Yes. The away message and greeting message come with the WhatsApp Business app at no cost. You can also start an AI assistant free with us. Meta charges its own rate on messages a business sends through the API, which our WhatsApp API pricing page explains.
Can I send an auto reply only outside business hours?
Yes. In the away message, choose to send outside business hours and fill in your hours in the business profile. An AI assistant, by contrast, answers at any hour, because it does more than say you will be back.
What is the difference between an auto reply and a WhatsApp bot?
An auto reply sends fixed text on a schedule. A bot or AI assistant understands the question and answers it, connects to your store and calendar to take action, and hands over to a person when needed.
Do I need a new number for an AI assistant?
No. You connect through Meta’s official WhatsApp Business API on the business number your customers already know. An expert sets it up with you in one session, with no code.

An auto reply that actually answers

Paste your website URL, connect your WhatsApp Business number and let the assistant answer the questions themselves. Free to start, no credit card.

Try an AI assistant free