WATI is a well-known platform for working with the WhatsApp Business API: a shared team inbox, broadcasts and a bot you build. If you want WhatsApp to answer on its own and everything else to happen in the same place, AssistantLabs gives you a personal AI assistant that answers customers, books appointments, follows up on leads and wins back abandoned carts. On the number you already have on your phone.
WATI is a platform built around WhatsApp for business. It has a shared inbox where several reps answer on one number, broadcasts from approved templates, a chatbot builder and integrations with other systems. If you have a team answering customers all day and mainly need order in the inbox and a way to send campaigns, it is a good choice.
In a lot of small and mid-sized businesses, the person answering WhatsApp is also the one closing the sale, booking the appointment and sending the invoice. A tidy inbox helps, but someone still writes every reply, and a bot you build yourself stops at the first question nobody planned for.
That is who we built AssistantLabs for: a personal AI assistant for your business that learns from your website, catalog and systems, and answers by itself on WhatsApp, Instagram, Messenger, your website, email and the phone. Around it sit a CRM that fills itself from conversations, booking, sales journeys, marketing and invoices. And you can run all of it from Claude, ChatGPT or Gemini.
Order status, stock, prices, hours and free appointment slots. The assistant checks your systems and answers, and hands a rep only what needs a person.
We are an official Meta partner. Connect your existing number and keep using it in WhatsApp on your phone. When you reply, the assistant stops in that chat and comes back after the quiet time you choose.
A new order, an abandoned cart or a website sign-up starts a journey: a template, a product card, a ready cart with a discount code and an AI message. It stops the moment the customer replies or buys.
The same assistant also answers on Instagram, Messenger, website chat, email and the phone, with the same knowledge and tone. Every conversation lands in one inbox.
Every conversation updates the customer record. The assistant books into your calendar, sends reminders, and sends invoices with a pay link and a nudge to anyone who has not paid.
Ask "who asked for a quote this week and went quiet?" or say "send everyone who abandoned a cart a reminder". The work gets done without opening another system.
This is not a migration project. An expert connects your number with you, and you keep working as usual.
The expert connects your business number and your other channels with you, and the assistant learns your business from your website, catalog and FAQ.
It drafts replies and you read them before it talks to customers. Decide what always goes to a rep and what the assistant closes on its own.
The assistant starts answering, your sales journeys start running, and you see every conversation in real time and step in whenever you like.
Product and order questions are answered from Shopify or WooCommerce, and abandoned carts come back with a personal WhatsApp message.
A WhatsApp enquiry ends with an appointment in the calendar, a reminder the day before, and the visit logged on the customer record.
Every lead lands on a board with its stage, heat and next follow-up. The assistant follows up with customers who went quiet, on your timing and in your tone.
The owner replies from their phone when they want to, the assistant answers the rest of the time, and no message goes unanswered.
Both work with the WhatsApp Business API. The difference is who answers the customer, and what happens after the conversation.
| WATI | AssistantLabs | |
|---|---|---|
| Starting point | A shared WhatsApp inbox and broadcasts | An AI assistant that takes care of the customer end to end |
| Who answers first | Reps, with a bot you build | The assistant, handing over to a rep when needed |
| What else lives there | Connections to separate tools | CRM, booking, sales, marketing and invoices |
| Where you run it | In its own dashboard | In the app, or from Claude, ChatGPT and Gemini |
| Setup | You configure it | An expert sets it up with you in a free integration meeting |
FAQ
WATI is a well-known platform for working with the WhatsApp Business API: a shared team inbox, broadcasts and a bot you build. If you want WhatsApp to answer on its own and everything else to happen in the same place, AssistantLabs gives you a personal AI assistant that answers customers, books appointments, follows up on leads and wins back abandoned carts. On the number you already have on your phone.
Talk to us on WhatsAppBook a free integration meeting, connect your number, and let the assistant answer this week. Free to start, no credit card.
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