Give Claude or ChatGPT your website and a few answers only you know. By the evening your agent knows your hours, prices, FAQ and rules, and you have tested it yourself.
7 min read·Updated Nov 2026·AssistantLabs Team
Of your time today
One sitting
Is the starting point
Your website
No channel is connected yet
Nobody sees it
Connect Claude or ChatGPT
Today you build the whole agent in one sitting, by talking. Claude or ChatGPT does the typing in your AssistantLabs account, and you approve what it saves.
First connect it, once: connect Claude or connect ChatGPT. It takes a few minutes. Then check that it can see your agent:
✨Say this to Claude or ChatGPT
Which AssistantLabs agents can you see, and what does mine know so far?
Nothing reaches a customer today. No channel is connected yet, so you can try, change and undo as much as you like.
Start from your website
Your website already answers most of what customers ask: hours, prices, delivery, returns. Let the AI read it, so you only fill in what’s missing.
✨Say this to Claude
Read my website https://willowandco.com and fill in my AssistantLabs agent from it: business details, opening hours, contact details, FAQ, catalog and useful links. Use the business’s own words. Before you save anything, show me what you found and anything the site contradicts itself on.
Claude reads the main pages itself: about, contact, prices, FAQ.
In ChatGPT, paste the text instead. Copy your About, hours and price pages into the chat:
✨Say this to Claude or ChatGPT
Here is the text from my website: [paste it here]. Save the business details, opening hours and contact details to my agent, and turn the questions it answers into FAQ entries. Show me the list before you save.
Read what it found before you say yes. A wrong price is worse than no price.
Hours and phone numbers go into Business Details, not into an FAQ.
The app reads a website too, under Sources. Or type your details in yourself. Business Details is in the Identity group of Build:
What the agent knows about your business — description, contact details and hours. Try asking it in the live preview to see how it answers.
General Information
What your business does, in your words
🤖This is the foundation the agent relies on. Describe your products, audience and values — the more detail, the more accurate its answers.
A short description of the business, the field and the services you offer.
For example: an online fashion and accessories store with nationwide shipping. We specialize in personal service and easy returns.
0 characters
The business description. Hours and contact details sit right below it.
Give it your voice
The website tells the agent what you sell. It doesn’t tell it how you talk. That part only you can answer, and one real reply is enough.
✨Say this to Claude or ChatGPT
Here is how I would really answer a customer who asks “do you have this in size M?”: “Hi! Yes, M is in stock 🙂 Want the link?” Set my agent’s greeting, tone and reply length from that.
Short, warm, one emoji: the agent copies all three.
How your agent talks to your customers — how it opens a conversation, in what tone, how much it says, and in which languages. Every change is reflected instantly in the live preview.
Personality & voice
Set the agent's tone and style in conversation
🤖The more specific you are, the more the agent will sound like your team. You can always change it later.
Suggestion
The first sentence the agent sends when a new customer starts a conversation.
Hey! 👋 Welcome to Willow & Co — how can I help you today?
58 characters
The opening message, filled in for a small fashion boutique.
The Persona guide walks every voice setting: tone, length, emoji and languages.
Fill in what the site missed
Now ask what’s still missing. You know the questions customers ask on WhatsApp every week, even the ones your website never mentions.
✨Say this to Claude or ChatGPT
Show me everything my agent knows about my business, and list the five questions customers will certainly ask that it can’t answer yet.
Add this to the FAQ: “Do you ship to Eilat?” → “Yes, 3–5 business days.” Show me exactly what you changed.
Add the Linen Wrap Dress to my catalog at ₪240, with the link willowandco.com/linen-wrap.
Save our store-locator page, willowandco.com/stores, as a link the agent can send.
Paste them one at a time, in order.
Answer the five questions in your own words, in one message. The AI turns them into FAQ entries.
Everything lives under “Knowledge” in Build. Adding an FAQ:
A few hard lines the agent keeps, however a customer asks. Two or three are plenty on day one.
✨Say this to Claude or ChatGPT
Add two rules to my agent: never promise an item is in stock, tell the customer to check; and always offer to pass the chat to me when someone asks for a refund.
Guidelines sits under “Behavior,” next to Scenarios.
Guidelines · SettingsAdding a guideline
Reply in Hebrew
Category · General
Guideline name
Reply in Hebrew
A short name summarizing the rule — internal use only
The guideline for the agent
Always reply in Hebrew unless the customer wrote in another language.
Importance
RequiredRecommended
The agent must follow this guideline in every relevant situation
Test it yourself
The Test button in the app shows exactly how the agent will answer on WhatsApp. Ask the AI for realistic questions first, so you don’t only test the easy ones.
✨Say this to Claude or ChatGPT
Write me five questions a real customer of mine would ask, including one awkward one.
